... local stakeholders to feel ownership of the brand remains challenging. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Place branding Destination branding Stakeholder engagement Brand ownership Australia Destination branding...

...Katrina Sandbach Purpose This paper discusses the notion of authenticity and the role of local creatives in the place branding process based on a case study of Mtns Made, a brand for the creative industries in the Blue Mountains of Sydney, Australia. This paper aims to examine the development...

.... Andrew Mason can be contacted at: Andrew.Mason@usq.edu.au 28 06 2017 30 11 2017 28 03 2018 28 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Australia Community Tourism Drought Fringe festival Public art...

... government funding that can further enhance the event experience. Originality/value – This paper illustrates that an event hosted in a very remote destination in outback Australia can provide direct benefits as well as indirect benefits. Place marketing can also allow the generation of an “iconic...

... by the sale of merchandise from souvenir shops. The purpose of this paper is to investigate the “We love the Gong” campaign relative to the city of Wollongong, Australia. Design/methodology/approach After providing a background to the city of Wollongong and a brief explanation as to the meaning and use...

... – the management of the square presents a model which other similar schemes could replicate/take pointers from. © Emerald Group Publishing Limited 2010 Urban areas Strategic management Community planning Australia To have an international position – Federation Square will operate...

... reviews placed‐based public administration initiatives in Victoria, Australia over a decade. Findings To be effective public sector innovations need both a powerful authorising environment and also a framework for operationalisation. As with private sector innovation new ideas in the public sector...

... Cities Australia Redevelopment of waterfront precincts not only involves change to the physical environment, but also changes to the place image. Fagence (1995) suggests that very few waterfront areas have neglected image change as part of their strategies for revitalisation and rehabilitation...

... in far North Queensland is a previously under researched area in terms of the SERVQUAL instrument. The new factor structures found for clusters should improve service‐quality management and impact on tourism‐related business in the region. SERVQUAL Customer service quality Retailing Australia...