... of strengthening its core. Design/methodology/approach Two of these large empty inner‐city slots can be found in Berlin (Tempelhof) and in Graz (Reininghaus). The first one is a former airport in the inner‐city area of Berlin, the second one a former brewery located in the inner‐city of Graz, Austria...

... organisations (DMOs). However, more research is needed to support these findings as the study is limited by its sample size and focus on the Alpine region of Tyrol, Austria. Practical implications The results suggest that DMOs should establish better identities within their destination. In particular...