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Keywords: BIDP framework
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Journal Articles
Journal of Place Management and Development (2026) 19 (2): 137–156.
Published: 16 March 2026
... interviews, a mixed-method questionnaire, social media analysis and strategic document review. The model is developed as an evaluative extension of Botschen et al.’s (2017) Brand-driven Identity Development of Places ( BIDP ) framework, addressing the original framework’s limited capacity...
