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Keywords: Bangkok
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Journal Articles
Journal of Place Management and Development (2022) 15 (3): 264–283.
Published: 08 September 2021
... attributes. Choice-based conjoint surveys were collected from 750 Generation Y and Z individuals in the talent pool of Bangkok, Thailand to compare the importance of attributes. Findings The most important workplace location attribute was the availability and diversity of restaurants followed by place...
Journal Articles
Journal of Place Management and Development (2019) 12 (1): 39–70.
Published: 04 March 2019
...Viriya Taecharungroj Purpose The purpose of this paper is to use user-generated content (UGC) on social media platforms to infer the possible place brand identities of two famous metropolitan areas in Bangkok, Thailand, namely, Khaosan Road and Yaowarat (Bangkok’s Chinatown), both of which...
Journal Articles
Journal of Place Management and Development (2016) 9 (3): 331–350.
Published: 10 October 2016
...Viriya Taecharungroj Purpose The purpose of this paper is to study residents’ ambassadorship and citizenship behaviours and to formulate a conceptual model that incorporates the antecedents of these behaviours. Design/methodology/approach The author collected data from 858 residents of Bangkok...
