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Keywords: Blue Mountains
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Journal Articles
Journal of Place Management and Development (2022) 15 (2): 149–166.
Published: 28 June 2021
...Katrina Sandbach Purpose This paper discusses the notion of authenticity and the role of local creatives in the place branding process based on a case study of Mtns Made, a brand for the creative industries in the Blue Mountains of Sydney, Australia. This paper aims to examine the development...

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