Keywords: Bogotá
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Journal Articles
Journal of Place Management and Development (2011) 4 (3): 282–291.
Published: 11 October 2011
...Ares Kalandides Purpose The purpose of this paper is to bring together theory and practice of place branding/marketing from a practitioner's point of view. It is a critical assessment of the recent place marketing strategy for the city of Bogotá, Colombia. Design/methodology/approach The paper...

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