... living in the Vojvodina area (Autonomous Province of Serbia). This study aims to analyze the impact of Instagram, on the choice of catering facility and type of food, and to discover the extent to which it creates confidence to gastronomic consumers and the brand of the product or service. Design...

...Gillian Anne Rodriguez Purpose This paper argues for the recognition of regional-consumers’ perceptions of growing food in the landscape. This paper aims to explore the hidden value of observed landscapes and lived “lifescapes” as unformulated brand experiences, particularly those relevant...