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Keywords: Brand culture
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Journal Articles
Journal of Place Management and Development (2022) 15 (2): 149–166.
Published: 28 June 2021
..., implementation and management of a place brand from the ground-up and explore the implications for a situated place branding practice. Design/methodology/approach The concept of brand culture was used as a theoretical lens to view place branding. A qualitative case study approach was taken, incorporating...
