...Deepa Jawahar; Aslam Muhammed M.K. Purpose This paper aims to analyse the relationship between the image of a tourism product and destination brand equity in the context of Kerala's Ayurveda. The study also examined the influence of destination image (DI) and hospital brand image (HBI...

...Joshua J. Daspit; Staci M. Zavattaro Purpose – The purpose of this article is to integrate organizational capabilities into the place branding process to showcase how a lead destination marketing organization (DMO) can influence a customer-based brand equity outcome. Doing so highlights...

...Stella Kladou; John Kehagias Purpose – This paper aims to investigate the structural relationships between the brand equity (BE) dimensions, when the fifth dimension of cultural brand assets is incorporated. The paper seeks to establish and validate a five-dimensional BE measure for cultural...

... model – the investor‐based place brand equity model (IPE) – is presented. Using the example of North European creative industries investments in Germany, the purpose of this paper is to illustrate the application of the model in establishing the effectiveness of place brands. This is preformed...

...Andrea Lucarelli Purpose The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain. Design/methodology/approach The study builds upon a database...

... to the homogeneity of places which economic development professionals try to escape by creating place brands. Considerable resources are allocated to such place marketing efforts – so far without being able to measure the impact. The aim of this paper is to present a framework to analyse place brand equity from...