...Rick T. Wilson Purpose The purpose of this research is to understand how brand-building is used to lend credibility to investor information and to differentiate countries competing for foreign investment. Brand signals, such as slogans and logos, are frequently used by governments...

...Thomas Doxiadis; Dionysia Liveri Purpose – The purpose of this paper demonstrate the strong branding correlation between tourism and the landscape, and show that good design can have a positive influence on both. Design/methodology/approach – The relationship between a tourist destination's...