...Chiara Rinaldi; Massimo Giovanardi; Andrea Lucarelli; Wilhelm Skoglund; Annelie Sjölander Lindqvist Purpose This study investigates the UNESCO Creative City of Gastronomy Network as a global spatial brand and explores the tensions that emerge when this global brand is appropriated locally...

... Originality/value – Keywords: Brands, Cities, Citizen participation, City branding, Participatory place brands, Place branding, Place marketing, Stakeholders’ participation http://www.emeraldinsight.com/10.1108/JPMD-03-2014-001 This article originally appeared in Volume 5...

...Lucía Sáez; Iñaki Periáñez; Lucía Mediano Purpose Urban managers increasingly focus on establishing the city as a brand to ensure a competitive force that enables the city to position itself at home and abroad. The purpose of this paper is to analyze the development of city branding from...

...Ares Kalandides; Erik Braun; Mihalis Kavaratzis; Sebastian Zenker Purpose This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores...

...Ares Kalandides; Jaime Hernandez‐Garcia Purpose The purpose of this paper is to explore the contribution of informal settlements to a tourism strategy and to city branding. It takes the case of Medellin, Colombia, which in recent years has developed several projects in their barrios using...

...Ares Kalandides; Sebastian Zenker; Suzanne C. Beckmann Purpose Cities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand, disregarding that the perception and knowledge of a city differ...

...Ares Kalandides; Wen Chunying Purpose The purpose of this paper is to monitor the changes of delivery of city branding advertisements in China and to try to find a tendency of city branding ads in the delivery for the future. Design/methodology/approach The quantitative research methods used...

...Andrea Lucarelli Purpose The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain. Design/methodology/approach The study builds upon a database...

... in higher positions, but places occupying higher positions in the hierarchy of power will generally ignore those at lower levels. Place marketing Spatial competition Place branding Theory development Marketing Brands The use of place marketing to attract capital is not a new phenomenon...

..., in which a group of slums' residents plays the role of place brand managers. Design/methodology/approach Using a combination of participant observation, document analysis and a series of in‐depth interviews with participants and partners alike, the paper identifies main motivations, networks...

...Jay Sang Ryu; Jane Swinney Purpose Although place branding has been practiced for many years, limited studies have examined its impacts on economic performance from business owners' perspectives. The purpose of this study is to explore the causal relationships between the internal branding...

... limitations/implications The present study is based on a rather small non‐representative sample. As it is unclear whether place loyalty predicts happiness or vice versa, future research is needed to further examine this relationship. Practical implications The current findings suggest that place branding...

... branding have emerged, e.g. the Greater Mekong region, Danube region, and Visegrad countries. Little attention has yet been paid in the literature to branding of supra‐national entities. The purpose of this paper is to discuss branding of BSR using the examples of supra‐national product building...

...Ares Kalandides; Mihalis Kavaratzis; Martin Boisen; Mihalis Kavaratzis Purpose The purpose of this paper is to focus on the role of stakeholders in the creation, development and ultimately ownership of place brands. The paper contributes towards laying the foundations of a participatory view...

...) to the concept of place branding. Moreover, a practical example of how to identify potential place symbols of cities is presented within the case study of the German town of Bremen. Findings Symbols are identified to be of special importance for the development of group identity of local stakeholders...

...Ares Kalandides; Mihalis Kavaratzis; Martin Boisen; Marinda Scaramanga Purpose The purpose of this paper is to develop a conceptual framework to describe possible key features in the relationship between culture and place branding. The inspiration to redact this paper was drawn from the inadequacy...

...Ares Kalandides; Mihalis Kavaratzis; Sebastian Zenker Purpose The branding of places has gained popularity among city officials in recent years. Unfortunately, place marketers often disregard the complexity of place brands, as do their counterparts in the academic discussion: the focus repeatedly...

...Olivia Wagner; Mike Peters Purpose The purpose of this study is to employ the collage technique, an unstructured qualitative association instrument, with respect to place branding initiatives and to uncover internal stakeholders' perceptions of the region or destination. Design/methodology...

...Ares Kalandies; Marcus Andersson; Per Ekman Purpose The use of brand ambassadors is a quite recent phenomenon, even in the business world. This paper aims to explore the employment of ambassador networks as a place marketing and place development tool. This is done by identifying various kinds...

...Magdalena Florek; Andrea Insch Purpose The purpose of this paper is to present the opportunities for and challenges of the trademark protection of country brands. Design/methodology/approach Insights into the challenges and possibilities of country brand trademark protection are identified...