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Keywords: Brazil
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Journal Articles
Journal Articles
Journal of Place Management and Development (2012) 5 (3): 198–211.
Published: 05 October 2012
...‐driven attempt to tear down such wall in Rio de Janeiro, Brazil. By employing a branding strategy, a NGO founded by slums' residents develops actions to produce and disseminate new meanings for slums, based on their history of resistance, cultural production and citizens' shared origins...

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