Keywords: Business mix
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Place Management and Development (2011) 4 (2): 121–134.
Published: 26 July 2011
...Christopher T. Sneed; Rodney Runyan; Jane L. Swinney; Hee‐Jin Lim Purpose This study aims to examine the extent to which consumers' perceptions of their downtown's brand identity (composed of image and positioning), business mix, and sense‐of‐place predict consumers' intention to patronize...

or Create an Account

Close Modal
Close Modal