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Keywords: Business mix
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Journal Articles
Journal of Place Management and Development (2011) 4 (2): 121–134.
Published: 26 July 2011
...Christopher T. Sneed; Rodney Runyan; Jane L. Swinney; Hee‐Jin Lim Purpose This study aims to examine the extent to which consumers' perceptions of their downtown's brand identity (composed of image and positioning), business mix, and sense‐of‐place predict consumers' intention to patronize...
