... street organizations. Design/methodology/approach This qualitative exploratory study involved a thematic analysis of semi-structured key informant interviews with 10 main street representatives based in Toronto, Canada, as well as a content analysis of BIA websites. Findings This research...

... committee: Market segmentation Consumer marketing Business improvement Cities Canada It is widely acknowledged that over recent decades many downtown areas across North America have suffered the long‐term consequences of suburbanization and associated urban sprawl (Bunting and Fillion, 2007...