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Keywords: Chengdu
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Journal Articles
Journal of Place Management and Development (2013) 6 (3): 203–226.
Published: 07 October 2013
... five illustrations), and challenges in online city branding. Design/methodology/approach – The article relies on a single-case study approach, using the Chinese city of Chengdu as a case and illustration. Methods used are interviews, observations and documentation (including online material...
