... 09 11 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Place branding City branding City label Development pathways Mega-city China Local policymakers increasingly make use of city branding strategies to establish a positive...

... practically and theoretically (Rowley, 2004b). Yet, there are limited studies showing how cities combine online and offline branding efforts. © Emerald Group Publishing Limited 2013 China Case study Chengdu City branding International positioning Online branding Social media...

...Ares Kalandides; Wen Chunying Purpose The purpose of this paper is to monitor the changes of delivery of city branding advertisements in China and to try to find a tendency of city branding ads in the delivery for the future. Design/methodology/approach The quantitative research methods used...

... cases in the West to identify post‐event sustainability challenges. The other explores these challenges through an examination of the Expo 2010 development as a chapter of the Huangpu Riverfronts Renewal in Shanghai China. Findings The eight historical cases and Expo 2010 unanimously challenge...