... branding. Design/methodology/approach – Findings – Practical implications – Originality/value – Keywords: Brands, Cities, Citizen participation, City branding, Participatory place brands, Place branding, Place marketing, Stakeholders’ participation http...

...Lucía Sáez; Iñaki Periáñez; Lucía Mediano Purpose Urban managers increasingly focus on establishing the city as a brand to ensure a competitive force that enables the city to position itself at home and abroad. The purpose of this paper is to analyze the development of city branding from...

... and concise “state-of-the-art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding have been studied, what cities have been chosen, and how the studies are designed. Design/methodology/approach – Through an iterative...

... phases of the image, and six promotional tactics cities are used to promote the place. Findings Based on the concepts employed, it is argued that cities need to be cognizant of after effects of place brands, as the organization‐public relationship might be fractured. Research limitations...

... participation Cities Brands Place branding City branding Stakeholders' participation Participatory place brands Place marketing Elements explicitly or implicitly addressing this need are included in almost all suggestions of place branding frameworks. Even those frameworks that adopt a more...

...Ares Kalandides; Mihalis Kavaratzis; Martin Boisen; Sebastian Zenker; Adrian Seigis Purpose To develop a city, officials frequently invest a great deal of taxpayers' money in large‐scale place development projects, which are often sparsely supported by the citizens because such projects often lead...

...Brian Jones; John Temperley Purpose The purpose of this paper is to analyse the relationship between Leeds Shopping Week and city centre regeneration. It looks at the way in which shoppers and retailers interact with other stakeholders to deliver innovative place marketing by offering a richer...

...Ares Kalandides; Mihalis Kavaratzis; Massimo Giovanardi Purpose The purpose of this paper is to draw upon Johnson's “Circle of Culture” to develop a cultural approach for studying place marketing's internal audience. A research project on the small Italian Renaissance city of Urbino explores how...

...Ares Kalandides; Mihalis Kavaratzis; Andrea Lucarelli; Per Olof Berg Purpose The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding...

... governance and branding discourses within spaces of identity is discussed. It is here a matter of the fundamental question, namely, under which internal conditions social actors develop a spatial brand in a metropolitan region. The early interest in spatial images and the Image of the City...

...Ares Kalandides; Mihalis Kavaratzis; Sebastian Zenker Purpose The branding of places has gained popularity among city officials in recent years. Unfortunately, place marketers often disregard the complexity of place brands, as do their counterparts in the academic discussion: the focus repeatedly...

... of the contribution that they make to the city and to any place branding strategy. These areas are commonly seen as having nothing more to offer than poverty and constraint. However, literature and research shows their possibilities beyond those traditional limits, and arguably they can actively contribute...

...Gert‐Jan Hospers Purpose This article seeks to explore the usefulness of city marketing as a method to attract new residents and firms from a geographical perspective. Design/methodology/approach To answer the research question, the paper reviews relevant theoretical concepts, empirical data...

..., respectively, the percentage of presence and the feelings induced, are intended to summarise the processing of data that can, however, be extended during collection (Table III). Cities Globalization Urban areas Sustainable design Spain Urban competitiveness imposes new agendas on the cities...

...Bastian Lange; Ares Kalandides; Inga Wellmann; Bernhard Krusche Purpose European metropolises nowadays are struggling even more to attract highly mobile creative as well as knowledge‐based industries. In many European cities, the ongoing socio‐economic transformation of inner‐city brownfields...

... to understand the segments. © Emerald Group Publishing Limited 2009 Market segmentation Consumer marketing Business improvement Cities Canada It is widely acknowledged that over recent decades many downtown areas across North America have suffered the long‐term consequences...

...Alan Hallsworth; John Orchard Purpose The purpose of this paper is to present a critical evaluation of city centre regeneration via the creation of a major new shopping destination. The City of Southampton is chosen since that very process has been well documented. The research shows...

... and the forces that influence the process. Design/methodology/approach A case study method is employed in this paper. The case area is the Sullivans Cove waterfront precinct, located in the Australian City of Hobart. Between 1972 and 2006 this area underwent a process of reimaging; changing from a working...

...Salim Jiwa; J. Andres Coca‐Stefaniak; Martin Blackwell; Toyubur Rahman Purpose The Light Night initiative currently under development in the UK offers an innovative approach to revitalising town and city centres by involving residents and visitors through culture and the arts. This initiative...

...Ares Kalandides; Margarita Pérez Negrete Purpose In response to increased interurban competition in contemporary globalization, cities are employing marketing strategies to differentiate and identify themselves from each other. The creation and development of strategic places is nowadays guided...