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Keywords: City ambassadorship behaviours
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Journal Articles
Journal of Place Management and Development (2016) 9 (3): 331–350.
Published: 10 October 2016
... residents’ attitudes and behaviours. Originality/value This research extends the academic understanding of residents by investigating “city ambassadorship behaviours” and “city citizenship behaviours” within the city marketing discipline. The two concepts and the conceptual model can be further used...
