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Keywords: Collaborative initiatives
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Journal Articles
Journal of Place Management and Development (2024) 17 (4): 415–441.
Published: 20 June 2024
...Eirini Vlassi; Andreas Papatheodorou Purpose While the value of stakeholder involvement in destination marketing and branding has been emphasized, little research has been conducted on the inner workings of collaborative initiatives. Based on the case of the Athens Tourism Partnership, Greece...
