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Keywords: Communication
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Journal Articles
Places going viral: Twitter usage patterns in destination marketing and place branding
Available to Purchase
Journal of Place Management and Development (2013) 6 (3): 227–239.
Published: 07 October 2013
... of communication activities on Twitter: one-way communication (i.e. broadcasting messages), and two-way communication (i.e. conversing with other users). A total of 5,582 tweets created between October 10, 2011 and October 10, 2012 were analyzed in terms of main topics and subjects covered, and main communication...
Journal Articles
Aligning business owners for a successful downtown brand
Available to Purchase
Journal of Place Management and Development (2012) 5 (2): 102–118.
Published: 20 July 2012
... of business owners and the external perception of downtown and business performance. Design/methodology/approach Data were collected from 167 downtown business owners of small communities in a Midwestern state in the USA. Confirmatory factor analysis was conducted to evaluate reliability and validity...
Journal Articles
Turkayfe.org: share your Türksperience
Available to Purchase
Journal of Place Management and Development (2011) 4 (1): 80–92.
Published: 15 March 2011
... The authors share their experiences with Turkayfe.org – a social networking web site that aims to promote Turkey – and re‐evaluate the project through a political communication understanding and theoretical framework. The in‐depth single case analysis enables the authors to demonstrate how presented theories...
