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Keywords: Company naming
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Journal Articles
Journal of Place Management and Development (2024) 17 (3): 325–344.
Published: 19 December 2023
...Narcís Bassols i Gardella; Christian Acevedo; Catalina Orjuela Martínez Purpose This research finds out to what extent companies’ names are influenced by the place’s attributes versus the official branding policies of a place and, consequently, whether and how local companies “buy...
