... Residential areas Consumer behaviour Suburb identity Personal identity Neighbourhood choice The objective of this research is to examine whether residential neighbourhoods reflect unique identities and whether these identities attract certain purchasers and thus influence household location choice...

... in three areas – brand identity, business mix, and sense‐of‐place. Downtown Place branding Historic preservation Shopping intention Business mix Marketing mix United States of America Consumer behaviour For decades, city leaders and urban planners have regarded retailing as the lifeblood...