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Keywords: Country branding
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Journal Articles
The placement of country reputation towards place management
Available to Purchase
Journal of Place Management and Development (2017) 10 (3): 240–253.
Published: 14 August 2017
... an alignment between country reputation and place management, this paper aims to trace the advance of country branding and nation branding, as deriving place management recommendations from studies on country reputation. Therefore, this work is grounded on the consistent principle in the current literature...
