... or negative perceptions of urban form. In addition, the authors argue that the cultural value of the creative industries needs to be better acknowledged in creative developments, implying support for a range of cultural practitioners. Research limitations/implications The authors argue that embracing...

...Katrina Sandbach Purpose This paper discusses the notion of authenticity and the role of local creatives in the place branding process based on a case study of Mtns Made, a brand for the creative industries in the Blue Mountains of Sydney, Australia. This paper aims to examine the development...

... model – the investor‐based place brand equity model (IPE) – is presented. Using the example of North European creative industries investments in Germany, the purpose of this paper is to illustrate the application of the model in establishing the effectiveness of place brands. This is preformed...