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Keywords: Crisis management
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Journal Articles
Place branding in a bottle: management strategies for unplanned messages
Available to Purchase
Journal of Place Management and Development (2022) 15 (4): 460–475.
Published: 17 January 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Crisis management Place branding Strategic communication Place reputation Emergent image Place brand management Place reputation is considered a key driver of people’s decisions regarding investment...
