...Stella Kladou; John Kehagias Purpose – This paper aims to investigate the structural relationships between the brand equity (BE) dimensions, when the fifth dimension of cultural brand assets is incorporated. The paper seeks to establish and validate a five-dimensional BE measure for cultural...

...Ares Kalandides; Mihalis Kavaratzis; Martin Boisen; Marinda Scaramanga Purpose The purpose of this paper is to develop a conceptual framework to describe possible key features in the relationship between culture and place branding. The inspiration to redact this paper was drawn from the inadequacy...

...Salim Jiwa; J. Andres Coca‐Stefaniak; Martin Blackwell; Toyubur Rahman Purpose The Light Night initiative currently under development in the UK offers an innovative approach to revitalising town and city centres by involving residents and visitors through culture and the arts. This initiative...

... aims to explore Milan's brand image and personality, focusing on the extent to which its image is dominated by business and fashion or culture and heritage and the implications of this positioning for Milan's re‐branding in preparation for Expo 2015. Design/methodology/approach The paper combines...