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Keywords: Definition
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Journal Articles
Journal of Place Management and Development (2025) 18 (1): 61–79.
Published: 26 July 2024
...Jasper Eshuis; Laura Ripoll González Purpose This paper aims to provide conceptual clarity on the different approaches of place branding in the literature. It discusses three main approaches and provides a new definition of place brands that acknowledges the full multi-sensory experience of place...
