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Keywords: Design science research
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Journal Articles
Journal of Place Management and Development (2026) 19 (2): 137–156.
Published: 16 March 2026
... in design science research ( DSR ) to assess how the intended place brand identity is enacted through governance, public discourse and stakeholder perception. Design/methodology/approach The study applies Hevner’s three-cycle model of DSR to develop a multi-method evaluation model integrating expert...
