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Keywords: Destination brand equity
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Journal Articles
Journal of Place Management and Development (2022) 15 (3): 248–263.
Published: 22 July 2021
...Deepa Jawahar; Aslam Muhammed M.K. Purpose This paper aims to analyse the relationship between the image of a tourism product and destination brand equity in the context of Kerala's Ayurveda. The study also examined the influence of destination image (DI) and hospital brand image (HBI...
