.../methodology/approach The study had two phases and used both qualitative and quantitative methodological approaches. The qualitative approach consisted of a focus group conducted to obtain the most important attributes of the destination image. The quantitative approach, which consisted of a self-administered...

...Nicola Jayne Williams-Burnett; Julia Fallon Purpose The purpose of this study is to compare and contrast the organic destination image of Kavos, as portrayed through irresponsible tourism-related behaviours on “reality” TV programmes, with its complex image according to members of the local...

...Stella Kladou; Antonios A. Giannopoulos; Ioannis Assiouras Purpose – The aim of this paper is to investigate the possible options for matching country destination image with different types of tourism to explain general attributes towards specific forms of tourism, based on previous research...