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Keywords: Destination marketing
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Journal Articles
Journal of Place Management and Development (2020) 13 (3): 347–363.
Published: 03 April 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Destination marketing Place branding Stakeholders’ engagement Branding strategy Cartagena de Indias The development of successful destination brands is a much-debated topic. Recent findings in the branding...
Journal Articles
Journal of Place Management and Development (2013) 6 (3): 227–239.
Published: 07 October 2013
...Efe Sevin Purpose – The purpose of this paper is to analyse how Twitter is utilized by five prominent American destination marketing projects (Illinois, San Francisco, Idaho, Texas, and Milwaukee) to understand the overall trends and usage patterns of microblogging, and the relation of social...
Journal Articles
Journal of Place Management and Development (2012) 5 (1): 35–55.
Published: 09 March 2012
... at: p.t.atorough1@rgu.ac.uk © Emerald Group Publishing Limited 2012 Scotland Tourism development Tourism management Destination marketing Place branding Destination Management Organisations Thomas‐Kilmann Conflict Mode Instrument Collaboration Conflict Critical discourse on collaborative...
