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Keywords: Discourse
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Journal Articles
Journal of Place Management and Development (2017) 10 (1): 61–72.
Published: 06 March 2017
...Juha Halme Purpose The purpose of this paper is to theoretically explain the significance of discourse for the construction of the legitimacy of place marketing practice, and to illustrate empirically how this is done in a “genre of strategy”. Design/methodology/approach The paper applies...
