...Ake Pattaratanakun; Viriya Taecharungroj Purpose This study examines the relationship between place branding and economic growth, addressing the gap in literature that directly links the two. Recognising the importance of place branding in attracting investment and fostering economic development...

...@uws.ac.uk 07 06 2019 04 08 2019 02 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Rural Competitiveness Community Place branding Economic development Events Much of the research in and around the geographies...

... in 26 EU countries based on 31 indicators, broken down into the three core dimensions of urban competitiveness identified. Findings The dimensions underlying urban competitiveness in relation to the location of firms and attracting investment determine the level of economic development of the LUZs...

... Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Economic development Urban development Effectiveness Place branding Place management By situating this study within a geographical framework, it reframes the debate about place branding as one...

... from economic development budgets. The model has not yet been considered for other target groups (e.g. tourists, residents). Originality/value So far this area of research has been approached by case studies. Considering this limited research basis, this paper aims at developing a generic approach...

... to the homogeneity of places which economic development professionals try to escape by creating place brands. Considerable resources are allocated to such place marketing efforts – so far without being able to measure the impact. The aim of this paper is to present a framework to analyse place brand equity from...