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Keywords: Emergent image
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Journal Articles
Place branding in a bottle: management strategies for unplanned messages
Available to Purchase
Journal of Place Management and Development (2022) 15 (4): 460–475.
Published: 17 January 2022
..., this is the first paper that introduces the emergent image and presents a classification scheme for places that contributes to a strategic management program of unplanned messages in place branding. Identity is the basis a strong brand is built (Aaker, 1996). It precedes image and reflects the different facets...
