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Keywords: Emergent image
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Journal Articles
Journal of Place Management and Development (2022) 15 (4): 460–475.
Published: 17 January 2022
..., this is the first paper that introduces the emergent image and presents a classification scheme for places that contributes to a strategic management program of unplanned messages in place branding. 09 01 2021 19 06 2021 28 10 2021 20 12 2021 © Emerald Publishing Limited 2022 Emerald...
