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Keywords: Equity
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Journal Articles
Journal of Place Management and Development (2012) 5 (3): 231–252.
Published: 05 October 2012
...Andrea Lucarelli Purpose The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain. Design/methodology/approach The study builds upon a database...
