... mediates their relationship with specific hotel brand evaluation outcomes, particularly brand association and uniqueness, as well as visitor satisfaction. However, anticipated experience does not directly strengthen overall star-rated accommodation brand equity unless premium service expectations...

...Andrea Lucarelli Purpose The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain. Design/methodology/approach The study builds upon a database...