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Keywords: European capital of culture
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Journal Articles
Journal of Place Management and Development (2015) 8 (2): 147–162.
Published: 13 July 2015
...Yi-De Liu Purpose – This paper aims to explore the effectiveness of a key branding campaign, based on a case study of Liverpool as the 2008 European Capital of Culture. Branding is a popular practice adopted by many cities in the context of intensified tourism competition. Design/methodology...
Journal Articles
Journal of Place Management and Development (2015) 8 (2): 90–102.
Published: 13 July 2015
... – A qualitative case study focusing on Turku, Finland, supports the development of the argument. In this study, branding of Turku is examined both during the European Capital of Culture 2011 (ECoC) project and after it. Findings – The contribution of the ECoC 2011 project – which was widely perceived...
