...Julie Clark; Gareth Rice Purpose The purpose of this paper is twofold. It seeks to explore the relationship between place branding in rural areas and community building. Furthermore, the paper advances the growing body of work, that examines the role of events in destination revitalisation...

...Anna de Jong; Peter Varley Purpose Food tourism and events are often prefaced as tools for sustainability within national and intra-national food and agricultural policy contexts. Yet, the realities of enhancing sustainability through food tourism and events are problematic. Sustainability itself...

... a boost to tourism visitation to periods outside of the event. Design/methodology/approach – This study was based around a textual analysis of online discourse, interviews with local residents and business owners and a survey of visitors. Findings – The data indicate that the Races make...