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Keywords: Experiencescapes
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Journal Articles
Journal of Place Management and Development (2020) 13 (3): 273–295.
Published: 15 January 2020
... in the process of delivering sensory place branding messages based on a strong and unique place brand identity. This leads to the presentation of a provisional framework linking sensorial place identity, experiencescapes and multisensory place brand image. Originality/value This novel approach to place brand...
