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Keywords: Focal actor
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Journal Articles
Journal of Place Management and Development (2023) 16 (3): 415–439.
Published: 10 July 2023
...Barbora Gulisova; Chris Horbel; Egon Bjørnshave Noe Purpose The place branding process in cities and tourism destinations is usually steered by a central organization but in rural places, a focal actor often does not exist. The purpose of this paper is to identify which approaches to place...
