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Keywords: Food souvenirs
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Journal Articles
Place branding and local food souvenirs: the ethical attributes of national parks’ brands
Open Access
Journal of Place Management and Development (2020) 13 (2): 163–175.
Published: 17 March 2020
...Lucia Pizzichini; Valerio Temperini; Gian Luca Gregori Purpose This paper aims to identify what ethical attributes tourists associate with national parks’ brands shown on food souvenir labels and the influence of such attributes on purchase motivations. Design/methodology/approach...
