... audiences in this process and discusses implication for an advanced place brand management. © Emerald Group Publishing Limited 2013 Place branding City brands Brand knowledge Brand perception Network analysis Target groups Place brand management Brands Marketing Germany...

... model – the investor‐based place brand equity model (IPE) – is presented. Using the example of North European creative industries investments in Germany, the purpose of this paper is to illustrate the application of the model in establishing the effectiveness of place brands. This is preformed...

... Limited 2012 Germany Tourism development Brands Place development Symbols Place branding Place identity Internal branding Semiotics Place logos The greater mobility of skills, capital and the effects of demographic changes force cities to compete for residents, companies...

... perceptions of place; 5. identification of a group with a territory; and 6. place identity as a sense of place, “character”, “personality” and distinctiveness. Urban areas Germany Place identity Place marketing Place branding Places tell a story. Sometimes they tell their story...

... the process of place branding for Germany's capital region Berlin‐Brandenburg. The metropolitan region is here discussed as a special type of place identity. This type follows wider trajectories. There seems to be a lack of knowledge in how to manage a metropolitan identity. Design/methodology/approach...

.... Two of those are relevant to this paper and thus merit closer attention. © Emerald Group Publishing Limited 2010 Cities Brownfield sites Europe Socio‐economic regions Germany Austria As a result of the increasing competition for economically successful locations...

... the needs and preference structure of this target group and the need for a more precise definition of the creative class. Sebastian Zenker can be contacted at: zenkar@econ.uni‐hamburg.de © Emerald Group Publishing Limited 2009 Skills Skilled workers Target audience Marketing Cities Germany...