... Publishing Limited 2013 Place branding City brands Brand knowledge Brand perception Network analysis Target groups Place brand management Brands Marketing Germany In their attempt to market their place to its different target groups, place officials focus more and more...

... model – the investor‐based place brand equity model (IPE) – is presented. Using the example of North European creative industries investments in Germany, the purpose of this paper is to illustrate the application of the model in establishing the effectiveness of place brands. This is preformed...

... 2012 Germany Tourism development Brands Place development Symbols Place branding Place identity Internal branding Semiotics Place logos It's in people's minds that the city takes form through the processing of perceptions and images about a city. This process is the same...

... the process of place branding for Germany's capital region Berlin‐Brandenburg. The metropolitan region is here discussed as a special type of place identity. This type follows wider trajectories. There seems to be a lack of knowledge in how to manage a metropolitan identity. Design/methodology/approach...

... world and in rare cases to a whole nation – even to the world (Ipsen, 2002, p. 234). Urban areas Germany Place identity Place marketing Place branding © Emerald Group Publishing Limited 2011 Ares Kalandides can be contacted at: kalandides@inpolis.de Babies attract baby shops...

... be successfully dealt with in order to develop places for these targeted creative knowledge milieus in European metropolises. © Emerald Group Publishing Limited 2010 Cities Brownfield sites Europe Socio‐economic regions Germany Austria As a result of the increasing competition...

... the needs and preference structure of this target group and the need for a more precise definition of the creative class. In Germany, the Berlin‐Institut für Bevölkerung und Entwicklung (Berlin Institute for Population and Development) calculated that only 18 per cent of the German workforce belongs...