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Keywords: Green branding
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Journal Articles
Journal of Place Management and Development (2016) 9 (3): 289–312.
Published: 10 October 2016
... (n = 301) and visitors (n = 395). Surveys were carried out to investigate the perceptions of the 23 elements in the GBH by both respondent groups. Findings A comparison of the results via factor analysis identified two green brand structures preferred by local residents (a brand pentagon...
