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Keywords: Guattari
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Journal Articles
Deleuzoguattarian place marketing: becoming, between, beneath and beyond
Available to Purchase
Journal of Place Management and Development (2020) 13 (3): 229–240.
Published: 07 October 2019
...Jack Coffin Purpose The purpose of this paper is to demonstrate how the work of Deleuze and Guattari can help place marketers to think differently about places and place brands. Design/methodology/approach This is a conceptual paper that draws together a range of resources to develop...
