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Keywords: Historic preservation
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Journal Articles
Journal of Place Management and Development (2011) 4 (2): 121–134.
Published: 26 July 2011
... in three areas – brand identity, business mix, and sense‐of‐place. Downtown Place branding Historic preservation Shopping intention Business mix Marketing mix United States of America Consumer behaviour For decades, city leaders and urban planners have regarded retailing as the lifeblood...
