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Keywords: International positioning
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Journal Articles
Journal of Place Management and Development (2013) 6 (3): 203–226.
Published: 07 October 2013
...). Findings – The study illustrates how Chengdu uses online city branding in its international positioning. Chengdu's online branding is influenced by certain imagery, as well as challenges. Collaboration and endorsement crystalize as central elements in Chengdu's online city branding. Research...
