... and their investment promotion agencies to enhance the presentation of information to potential investors interested in acquiring or establishing a business within their country. Yet, little is known about how governments use brand building to foster professionalism and convey their expertise in international...

...Paweł Capik Purpose Investment promotion is gaining in popularity, yet its relationship with regional development remains unclear and under-investigated. The purpose of this paper is to combine place marketing and regional development concepts to explore investment promotion in the Czech, Polish...