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Keywords: Khaosan road
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Journal Articles
Journal of Place Management and Development (2019) 12 (1): 39–70.
Published: 04 March 2019
...Viriya Taecharungroj Purpose The purpose of this paper is to use user-generated content (UGC) on social media platforms to infer the possible place brand identities of two famous metropolitan areas in Bangkok, Thailand, namely, Khaosan Road and Yaowarat (Bangkok’s Chinatown), both of which...
