... and multi-actor networks are increasingly viewed as valuable assets, providing legitimacy for those in possession of these resources and for the brand. Practitioners, policy makers and community representatives should support innovative ways to involve and learn from local actors, including those...

...Juha Halme Purpose The purpose of this paper is to theoretically explain the significance of discourse for the construction of the legitimacy of place marketing practice, and to illustrate empirically how this is done in a “genre of strategy”. Design/methodology/approach The paper applies...