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Keywords: Liverpool
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Journal Articles
Journal of Place Management and Development (2015) 8 (2): 147–162.
Published: 13 July 2015
...Yi-De Liu Purpose – This paper aims to explore the effectiveness of a key branding campaign, based on a case study of Liverpool as the 2008 European Capital of Culture. Branding is a popular practice adopted by many cities in the context of intensified tourism competition. Design/methodology...
