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Keywords: Local culture
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Journal Articles
Journal of Place Management and Development (2022) 15 (2): 149–166.
Published: 28 June 2021
... illustrates a model for place branding that centres on stakeholder participation in an ongoing process. Originality/value Local culture and creativity are largely viewed as assets for place branding; this paper draws attention to the agency of local creatives in the place branding process. This study...
